Curro is a project from a class that I took at Washington University in St. Louis that allows running teams and invidiuals to easily track and log runs while building a community with other users.
I am a UX Designer and Software Developer for this project. I am working with another teammate to brainstorm MVP user interface / experience features, conduct user tests, and implement our designs.
Download on the iOS App StoreCurro is a project for a class where students break into teams and are expected to publish an application on the app store.
I'm in a group with 3 other students who are on the track team at WashU, and they've noticed a problem with the website they're currently using to log their workouts. After looking at the site, we decided we can build something better.
Honing the brand identity was a process that wasn't taken lightly, and we spent multiple weeks iteratively honing how we wanted the product to be perceived by testing against multiple samples of our target users.
I love this graphic below because it perfectly captures our thought process from a bird's-eye view -- from initial concept, all the way to "aha" moment.
We wanted a platform that can begin as a tool for teams to log workouts and help support each other, but which can grow into something more than that: a place for athletes to build a community of people striving to be better every day.
We spent a considerable amount of time refining our vision for the product's UI. Some of our constraints were:
We pitched the idea to our class and professor before starting development
our pitch deck